2666 E 73rd St, Chicago — Waterfront High Rise Condo Photography, Drone & Virtual Staging
Located along the shores of Lake Michigan in Chicago's South Shore neighborhood, 2666 E 73rd St is a stunning waterfront high rise condo that offers buyers a rare combination of city living and lakefront lifestyle. Ogi Optics was brought in by realtor Stephne Pettitt-Gaines to deliver a full media package including professional photography, aerial drone imagery, and virtual staging — designed to present this property at its highest level across MLS and social media platforms.
This shoot focused on capturing the building's striking exterior, the richly detailed interior spaces, and the breathtaking aerial perspective of the Lake Michigan shoreline and surrounding Chicago neighborhood.
What Was Included in This Shoot
For this listing we delivered a comprehensive media package built to showcase every angle of this waterfront property:
Professional exterior photography capturing the building's architecture and street presence
Interior photography highlighting the living spaces and design details
Virtual staging bringing empty rooms to life and helping buyers envision the full potential of each space
Aerial drone imagery capturing the Lake Michigan shoreline, surrounding neighborhood, and Chicago skyline backdrop
Marketing-ready images optimized for MLS and social media platforms
Visual Story Approach
The visual presentation opened with a strong exterior building shot to establish the property's presence and architectural character. The drone pulled back to reveal the Lake Michigan waterfront and surrounding South Shore neighborhood — immediately communicating the lifestyle this property offers.
Interior photography moved through the living spaces with intention, capturing the rich design details and natural light. Virtual staging was applied to key rooms to show buyers a fully realized vision of the space — transforming empty rooms into aspirational living environments that connect emotionally before a showing is ever scheduled.
This combination of exterior character, aerial context, and staged interior detail tells a complete and compelling story for buyers browsing online.
Why This Approach Works
Waterfront high rise condos attract a specific buyer — one who is purchasing a lifestyle as much as a property. Professional photography establishes credibility and first impression. Drone imagery communicates location and lifestyle context that ground-level photography simply cannot. And virtual staging bridges the gap between an empty unit and a buyer's imagination.
Together these three elements give a listing like this the best possible chance of standing out in a competitive Chicago market and converting online views into serious, qualified showings.
At Ogi Optics, every shoot is approached as a creative partnership — delivering media that helps agents like Stephne Pettitt-Gaines present their listings with clarity, professionalism, and impact.
Listing Information 2666 E 73rd St Chicago, IL Listed by: Stephne Pettitt-Gaines
