Buyers Rank Photo Count Last. Here's What They Actually Want.

When buyers were asked what they prioritize while screening listings online, accurate room measurements and floor plans came out on top. Photo quantity came out last. And 1 in 10 buyers say they will not book a showing at all without seeing a floor plan first — 10% of your buyer pool gone before anyone evaluates your photos. Here's what Chicagoland realtors should take from that.