One Room Carries This Gallery
Some listings have a single room that decides the whole shoot, and everything else is built around getting a buyer to it.
At 60 E Hattendorf Ave in Roselle, Illinois, it is the living room. Cathedral ceiling opening the full height of the space, a fireplace centered on the far wall, and a wall of bay windows running floor to top pulling light straight across the hardwood. It is the reason someone stops scrolling, and it is the frame the entire sequence is designed to deliver them to.
Mark Kelner brought Ogi Optics in for the full Pro media package on this end-unit rowhome.
What Was Delivered
Professional listing photography throughout — living room, kitchen, dining and bar area, bedrooms, bathrooms, and exteriors
Pro cinematic video connecting the spaces into one continuous piece
Property walkthrough giving a complete room-by-room tour
Aerial drone photography establishing the building and the surrounding Roselle neighborhood
Detailed floor plan with accurate room dimensions
Marketing-ready images and video for MLS and social media
Full package details are on our real estate services page.
How We Shot It
Living room first, and with the light. A cathedral ceiling is difficult to photograph badly and easy to photograph flatly. The height only reads if the frame includes enough of it, and the bay windows only work if the exposure is balanced so the glass holds detail instead of blowing out. That means bracketing and blending rather than a single exposure — the same approach that makes a twilight shot work.
Then the kitchen. Waterfall island with warm wood accents set against clean white cabinetry and stainless appliances. Shot bright and neutral so the finish level reads without the color grade doing the work.
Then the dining and bar area. Black cabinetry against white walls with French doors leading out to the balcony. It is a strong contrast shot and it breaks up a gallery that would otherwise run white-on-white.
Then exteriors. Brick with a covered entry, plus the wider elevation showing the rowhome configuration and the attached garages — which matters on an end unit, since buyers need to understand where the property sits in the row.
Then video, drone, and floor plan. The cinematic video ties the sequence together, and the floor plan resolves the layout across levels. On a multi-level rowhome that last piece does more work than people expect — buyers need to know which bedrooms are together, where the baths are, and what is on the main level versus above.
Why Sequencing Beats Volume
The instinct on a well-finished property is to shoot everything and let the buyer sort it out. Thirty-five photos, every angle of every room.
That is backwards. A buyer screening listings gives a gallery a few seconds before deciding whether to keep going, and what they see first determines whether they get to photo twelve at all. If the strongest room is buried at slot nine, most people never reach it.
So the job is not capturing more. It is deciding what a buyer sees first and building the order deliberately from there. On this listing that meant leading with the cathedral ceiling and the light, and letting everything after it confirm what that first frame promised.
It is the same reason buyers rank room measurements and floor plans above photo quantity — they are not looking for more images. They are looking for the specific information that tells them whether a property is worth their Saturday.
Listing Information
Address: 60 E Hattendorf Ave, Roselle, IL 60172 Type: Rowhome / townhome — end unit Bedrooms: 4 | Bathrooms: 3 Square Footage: approximately 2,300 sq ft Garage: 3-car attached Year Built: 2005 Listed by: Mark Kelner Package: Pro — listing photography, drone photography, property walkthrough, pro cinematic video, floor plan
Frequently Asked Questions
How much does real estate listing photography cost in Chicagoland? Ogi Optics packages start at $200 for our Base package, which includes 25 MLS-ready photos, 6 drone photos, and a floor plan. Plus and Pro packages add property walkthroughs and cinematic video. Full pricing is on our real estate services page.
How long does a listing shoot take? Most homes take 60 to 90 minutes on site depending on square footage and package. Pro packages with cinematic video run closer to two to three hours.
How quickly are photos delivered? Standard turnaround is 24 to 48 hours. If you have a listing going live on a deadline, tell us when you book and we will work to it.
Do you shoot outside the immediate Chicago area? Yes. We regularly shoot across DuPage, Cook, McHenry, and Kane counties — including Roselle, Des Plaines, Woodstock, Crystal Lake, and St. Charles.
Book Your Shoot
Ogi Optics is a BBB Accredited real estate and small business media company serving Chicagoland. Listing photography, cinematic video, drone footage, virtual staging, and floor plans.
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